“If someone clicks through to see your content, they’re looking for an answer to something. Answer their questions simply and with as little jargon as possible.”
— Kevin Ho
Scuba Diving Content
- Who is the audience of your website? What are your dive center’s target groups? Content has to speak to the user, not to the search engines.
- Making your content Useful, Useable, Desirable and Credible will turn the visitor, no matter if new, beginner or experienced divers, into a lead and a lead into a customer.
- How is my content? Check it here